OUR APPROACH
What We Do
We take a unique three-step approach to give you an edge into the Saudi Marketplace.
Innovation modelling – This approach uses research methods including semiotics, heuristics, consumer psychology, ecosystem analysis and gap analysis to identify a road map.
Culture Hub – We take an anthropological approach which puts the end user at the focal point, understanding culture, will present actionable realistic insights to signpost tactics and optimise results from front end and back end innovation.
Market Entry Disrupt – Any market entry involves skills and tactics to disrupt the marketplace. With a wealth of experience we will guide ideas and the owners of idea to achieve a measured approach that positions them as real innovators. It is only through a viable idea that translates into monetary success from which that innovation can be achieved. Disrupting the market creates advantages that are immeasurable, and our approach allows our clients to achieve the best strategy and sustainability in the face of competition and other entrants.
Our services continue from initial concept to execution and throughout the market journey
We also provide in house consultancy and training to refine ideas and test approaches before launch.
Our concept tests are grounded in real world assessments and are focus on co-creation is world class.